Recruiting a more diverse police force

In collaboration with the Behavioral Insights Team, we have worked with over 20 cities and counties across the U.S. to help improve the diversity of new police recruits. The studies show that focusing exclusively on a public service message, such as “come serve your community” is not as effective as other messages that explore both intrinsic and extrinsic motivations to join the police. For example, in Chattanooga, emphasizing that the job is challenging tripled the likelihood of applying and quadrupled the likelihood for people of color.



Behavioral Insights for Building the Police Force of TomorrowPDF

Would you like more information about this project?