Recruiting a more diverse police force

We worked in over 20 cities and counties across the U.S. in collaboration with The Behavioral Insights Team to improve the diversity of new police recruits. We learned that recruitment messages are more effective when they combine intrinsic and extrinsic motivation strategies, such as emphasizing the job is challenging, relative to only focusing on the prosocial role of serving the community.


Simple Changes to Job Ads Can Help Recruit More Police Officers of ColorPDF
Leveling the playing field in police recruitment: Evidence from a field experiment on test performancePDF

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